Together with Gaga, we developed a special concept to promote Lindemix at the Venuez event. Lindemix existed already but Lindemans wanted to create an upward expansion to enhance the brand equity.

We came up with a unique exhibition stand where the bar-top used the maximum of the available space. The visitors could enjoy a tasteful Lindemix cocktail while reading a special edition Lindemix newspaper. At certain times, the surrounding curtains were closed and an exclusive show started. The private show behind the curtains became soon the ‘talk of the town’.