What’s greater than Tour de France? The technology behind it! With this slogan international technology company Dimension Data invited their clients for their Cycling Event. As technology partner of Tour de France, Dimension Data joined forces with Cravat to thank their clients and sponsors and to present the different possibilities of technology within businesses. 240 guests were invited to velodrome ‘t Kuipke at Ghent to meet numerous keynote speakers and visit the partner village in the center of the arena. Famous cyclist Serge Pauwels was present to meet the guests and take some interviews during the plenary session.

“We wanted to mesmerize the guests and overwhelm them with a great, positive energy.”
Thomas, Cravat

Europe’s most famous velodrome

With a fully equipped registration website, personalized badges and a tailormade event application that featured personal information about the breakout sessions, Cravat hosted a high-end event with a touch of innovative technology and event communication. And to top it all off: what’s greater than an energetic cycling team that gives a short demo ride at the start of the plenary session and cycles around the arena during the speeches of the keynote speakers? This way Cravat created a complete, energetic cycling experience in Europe’s most famous velodrome!