We organized this event together with communication agency Gaga. Everyone knows the Walking Dead and the basic storyline, right? The series has lost some fans during the previous 8 seasons, but they’ve also gained new fans along the way. They have a large and loyal fanbase. The new season promised a radically changed world. So brought some of the creatures of the series to life in order to convince the fanbase and the casual viewers to watch the start of the new season live on FOX.