Cause CGI gon’ give it to you!
Energy, teamwork and a lot of humor. That’s all it takes to describe the CGI Summer Jam, a festive Family day at “De Hoge Rielen”. With their own event logo, a branded CGI Summer Jam roadbook and a lot of energy, all the CGI teams discovered the event site in open nature during an energizing program. The ultimate goal? To challenge each other to win the CGI Summer Jam Cup!
Each challenging activity was rewarded with score points, on performance and fun factor. A CGI photo wall, relay race and tilting wall were part of the activities, but kids and parents could also enjoy the marshmallow challenge, play XL golf or try to pile up beer crates as high as possible! In-between these Summer Jam activities, all guests were invited to try out the fresh pancakes or enjoy a refreshing break at the CGI lounge. Jump corners, children grime and a game of kubb made it possible to enjoy some free activities throughout the day.
But as Cravat believes that all magic is to be found in small details, the CGI Summer Jam got an extra, personal CGI touch: on the tones of the famous “Uptown Funk”, all CGI guests were invited to the “WE CAN DANCE” challenge, completely branded with a CGI touch and adjusted lyrics. As everyone first learned the dance steps, we created a unique closing experience where all guests participated as a team and danced the CGI Summer Jam.
A tasty summer barbecue rewarded all the teams after an energetic day of challenges and dancing!
“It’s a unique experience to see the complete audience dance at their personalized CGI Summer Jam song with such joy and energy. Even now, a few months later, they still play the song in their offices.”